With India already having a huge population of meat eaters and about 70 per cent of the people being non-vegetarian, Indian entrepreneurs are hotting up the online meat market.

Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these villages and ensuring that penetration is strong is key for most consumer goods companies.

PhonePe wants to dethrone its Alibaba and SoftBank-backed rival, Paytm, claiming that additional capital that Walmart will bring to the table will help it grow much faster

Tata Cha has chosen Bengaluru for its first four pilots which include large format stores of 1,200 sq feet and kiosks which will be in shopping malls, IT parks and at prominent street corners.

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market, says Samreen Ahmad.

'Fantasy players create their own team, get phantom money and start playing the virtual game.'

Welcome to the little slice of heaven called Dawki.